Zoetermeer and Intospace team up to transform vacant Oostweg site into mixed living and working hub
Residents of Zoetermeer could soon see new homes and workspaces rise at the long-vacant Oostweg 2 site. The municipality and developer Intospace are exploring plans to blend living, working, and logistics in a single area, aiming to revitalize the former Miss Etam headquarters location.
| Key Data Point | Details |
|---|---|
| Location | Oostweg 2, Zoetermeer (former Miss Etam headquarters) |
| Developer | Intospace |
| Municipal Partner | Municipality of Zoetermeer |
| Adjacent Plot | Municipal land between Oostweg 2 and Happy Days residential district |
| Project Focus | Mixed-use development: living, working, and logistics |
| Next Steps | Feasibility study and resident participation meetings |
| Decision-Making Body | Zoetermeer Municipal Council |
| Key Stakeholder Quote | Alderman Bouke Velzen: "We take an important step toward reusing this site." |
The Municipality of Zoetermeer is responsible for urban development and housing policies within its jurisdiction, ensuring sustainable and livable environments for its residents. In this case, the municipality collaborates with private developers like Intospace to repurpose underutilized areas, aligning with broader goals of spatial efficiency and community integration.
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Municipality of Zoetermeer and Intospace Sign Letter of Intent for Oostweg 2
The Municipality of Zoetermeer and developer Intospace will sign a letter of intent to jointly explore the possibilities at the location on Oostweg 2. They will examine whether they can create a new integrated environment where living and working coexist harmoniously. The site of the former Miss Etam headquarters and distribution center has been vacant for a long time. This step offers the area a promising future.
Intospace aims to combine living, working, and logistics at this location. This means new homes and workspaces will be developed in a single area. Alderman Bouke Velzen (Housing): "With this letter of intent, we take an important step toward reusing this site. Together, we will explore how living, working, and logistics can coexist effectively here."
Expansion of the Area
Intospace also intends to include the adjacent municipal plot between Oostweg 2 and the new Happy Days residential district in the plans. The municipality and Intospace believe this will create a more cohesive whole than developing the two plots separately.
Lucy Loeffen, Project Manager at Intospace: "The complex challenges of today demand creative solutions. By aligning the ambitions of the municipality and Intospace, we see functional stacking as the key concept to truly add value to this location. Careful integration into the surroundings is central to this approach. We are now jointly exploring how living and working can grow together—not side by side—but in a way that maximizes the available space."
Feasibility and Participation
The municipality and developer will therefore launch a joint feasibility study to assess what is possible at this location and how the surrounding community can be involved. Intospace will organize participation meetings with local residents and stakeholders. Following a positive feasibility study, a draft development framework will be submitted to the municipal council for decision-making.