Duiven teams up with McDonald’s to tackle litter with new cleanup pact
Residents of Duiven will soon see a cleaner environment as the municipality and McDonald’s Duiven sign a litter reduction agreement. The deal focuses on keeping the area around the restaurant waste-free, with plans to expand the initiative to other local businesses.
| Key Fact | Details |
|---|---|
| Parties Involved | Municipality of Duiven, McDonald’s Duiven (franchisee: Nard Dekker) |
| Agreement Signed | March 21, 2024 (National Cleanup Day) |
| Focus Area | Immediate vicinity of McDonald’s Duiven (Food Village Duiven) |
| Daily Cleanup Effort | Employees collect litter within 100-meter radius (extended in Duiven) |
| Invitation to Join | Other businesses at Duiven industrial estate |
| Long-Term Partnership | Active collaboration with Stichting GoClean for over 7 years |
The Municipality of Duiven is responsible for maintaining public spaces and promoting sustainability within the community. By partnering with local businesses like McDonald’s, the municipality aims to foster shared responsibility for environmental cleanliness. McDonald’s, as a global franchise, has its own corporate policies on waste management but collaborates locally to address specific regional challenges.
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Municipality of Duiven and McDonald’s Duiven Join Forces in Litter Reduction Agreement
Creating a clean living environment is a shared responsibility. The Municipality of Duiven and Nard Dekker, franchisee of McDonald’s Duiven, are committed to working together to achieve this goal. To formalize their collaboration, both parties will sign a litter reduction agreement on March 21 during National Cleanup Day. This agreement outlines tailored measures for keeping the area around Food Village Duiven clean. Other established chains and franchisees are also invited to join the initiative.
The Litter Reduction Agreement
Discussions about the litter reduction agreement began over a year and a half ago, in anticipation of plans for a food court across the street. The agreement specifies that the Municipality of Duiven and McDonald’s Duiven will make targeted arrangements for the area surrounding the restaurant. Together, they will identify where litter tends to accumulate, assess whether sufficient waste bins are available, and address other relevant factors. Based on this assessment, customized measures will be implemented to maintain cleanliness in the immediate vicinity. The restaurant will ensure that waste bins do not overflow and will empty them as needed.
With this litter reduction agreement, the Municipality of Duiven and Nard Dekker demonstrate that collaboration leads to tangible results and makes a real difference in creating a cleaner living environment. The agreement is designed to be open to other businesses, serving as an invitation for all restaurants at the Duiven industrial estate to participate and contribute to a cleaner environment. The official joint signing will take place at the McDonald’s restaurant in Duiven, with all involved parties present.
McDonald’s and a Clean Living Environment
McDonald’s takes its responsibility regarding (litter) waste seriously. Each restaurant has a full-time employee who collects waste within a 100-meter radius daily. In Duiven, an even larger area around the restaurant is covered—cleaning up not only McDonald’s own waste but all litter found in the vicinity. Within this agreement, McDonald’s will go beyond its standard practices. Additionally, the company invests annually in campaigns to raise awareness about litter and participates in regional and national initiatives, including Nederland Schoon (Clean Netherlands) and National Cleanup Day. The Duiven branch has also maintained an active partnership with Stichting GoClean for over seven years to reduce litter in the area.
As the franchisee of McDonald’s, I am committed to creating a clean and livable environment—not just through agreements, but in practice as well. Our employees collect (litter) waste around our restaurants daily. In Arnhem, I am also closely involved in a broad agreement for the city center. I hope we can show how collaboration between businesses and municipalities truly makes a difference. I am therefore pleased that we can now do the same with the Municipality of Duiven. – Nard Dekker, franchisee of McDonald’s Duiven
Importance for the Municipality of Duiven
For the Municipality of Duiven, a clean living environment is essential for the health, safety, and quality of life in our community. Reducing litter improves the streetscape, protects nature and wildlife, and enhances Duiven’s reputation as a pleasant, green, and clean municipality.
Litter is on the rise, and we must tackle this issue together. With this agreement with McDonald’s, we are taking another step forward. I urge other businesses and restaurants at the Duiven industrial estate to join us. I also appeal to restaurant guests: please dispose of your waste in the bins, not on the street. Together, we can keep Duiven clean. – Joyce Zwaga-Komen, Alderman of Duiven
Open Invitation to Restaurants at Duiven Industrial Estate
The agreement is intentionally structured to allow other businesses and restaurants at the Duiven industrial estate to join easily. By doing so, the Municipality of Duiven and McDonald’s Duiven hope to set an inspiring example of collective action against litter and contribute to a more sustainable and cleaner future.