Zeeland unveils AI future with film series and expert insights at upcoming event
Zeeland is taking a bold step into the future of AI with an upcoming event featuring a new film series, expert studies, and discussions on AI's role in healthcare, tourism, and industry. Discover how AI could shape jobs and businesses in the region.
| Key Data Point | Details |
|---|---|
| Event Date | March 24, 2026 |
| Hosts | Province of Zeeland, Impuls Zeeland, HZ University of Applied Sciences, Boldr Digital Agency |
| AI Film Series | Six-part series exploring AI in Zeeland’s healthcare, tourism, industry, and agriculture |
| Keynote Speaker | Jan Scheele, expert in deep-tech (AI and crypto) |
| Panel Discussion | Mischa Beckers (HZ University), Bas Groothedde (Verticallm.ai), Femke van Gelder (student), Jan Scheele |
| Research Presented | State of AI in Zeeland, AI hub possibilities |
| Registration Link | FormDesk |
| Sectors Focused | Healthcare, Tourism, Industry & Logistics, Food & Agriculture |
The Province of Zeeland plays a key role in fostering innovation and regional collaboration, particularly in emerging technologies like AI. This event reflects its commitment to preparing local businesses and education for the digital future. Impuls Zeeland and HZ University of Applied Sciences support this mission by driving research and practical applications of AI in the region.
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The State of AI in Zeeland
On March 24, 2026, the Province of Zeeland, Impuls Zeeland, HZ University of Applied Sciences, and Boldr Digital Agency will host an inspiring meeting about the future of AI in Zeeland.
During this event, a new AI film series will premiere. Two exploratory studies will also be presented, along with a keynote speaker and a panel discussion featuring Zeeland experts. Together, we will explore what AI means for Zeeland now and in the future.
Premiere of the AI Film Series
At the event, you will see the first episode of a six-part AI film series produced by Boldr Digital Agency. The series explores AI in Zeeland: Which businesses and organizations are already using AI? What benefits does it bring? And how can organizations take the next step? The series also addresses the employee perspective: What should you consider when working with AI? Experts share their insights on both the opportunities and risks.
The series focuses on the sectors of Healthcare, Tourism, Industry & Logistics, and Food & Agriculture. In the final episode, Deputy Jo-Annes de Bat and experts look ahead to the future of AI in Zeeland.
Exploration: The State of AI in Zeeland
During the event, the exploration into the State of AI in Zeeland will be presented. Jeroen van de Merwe, Practor at Scalda, will demonstrate how education and business can responsibly and innovatively implement AI. What should they prepare for? And what steps can they take now? The exploration is based on interviews with experts conducted for the AI film series.
Research into an AI Hub in Zeeland
Commissioned by the Province of Zeeland, Impuls Zeeland and HZ University of Applied Sciences have conducted research into the possibilities for an AI hub in Zeeland. The key insights and opportunities will be shared during the event. The research highlights what regional collaboration can achieve and what such collaboration might look like.
Keynote Speaker: Jan Scheele
The event will be enhanced by an inspiring keynote speaker. Jan Scheele is a sought-after keynote speaker and master of ceremonies in the field of deep-tech, including AI and crypto. He will guide us through the world of these rapid developments and their implications for organizations and regions.
Programme
- 14:30 Registration with coffee and tea
- 15:00 Opening by host Amara Kwekkeboom
- 15:05 Welcome by Deputy Johan Aalberts
- 15:15 Presentation of AI hub research to Deputy Johan Aalberts
- 15:25 Explanation of the AI series by Boldr Digital Agency
- 15:30 Presentation of the State of AI in Zeeland by Jeroen van de Merwe of Scalda
- 15:40 Premiere of the first episode of the AI series
- 15:50 Break
- 16:05 Keynote by Jan Scheele
- 16:35 Panel discussion with Mischa Beckers (HZ University of Applied Sciences), Bas Groothedde (Verticallm.ai), Femke van Gelder (student), and Jan Scheele
- 16:55 Closing remarks
- 17:00 Drinks
Registration is available at www.formdesk.com/provinciezeeland/staat_ai_zeeland.