Today, the European Commission announced the winners of the 2025 EU Product Safety Award. The Award encourages and honours innovative business initiatives and research that enhance consumer safety beyond legal requirements. Separate awards were attributed to small and medium-sized enterprises (SMEs), large companies and researchers.
Every two years, this Award celebrates the companies and researchers that contribute to enhancing consumer protection across the EU. It aims to raise awareness among consumers about their right to safe products, and inspire other businesses and researchers to enhance consumer protection in their day-to-day actions.
The 2025 Product Safety Award winners are:
Small and medium-sized enterprises
Gold winner: Deep Detection SL (Spain) – for their PhotonAi Cameras, which can identify microplastics that would otherwise be invisible to conventional X-ray machines. This technology has major potential for market surveillance authorities to screen parcels in a non-intrusive way.
Silver winner: SafeCart (Lithuania) – a browser plug-in that can instantly inform consumers shopping online whether a product has been notified on Safety Gate, the European Rapid Alert System for dangerous non-food products.
Bronze winner: ErFi Kids SRL (Romania) – which offers personalised assistance to parents to correctly install and use their child car seat, as well as first aid training, in their Child Car Seat Clinics service.
Large companies
Gold winner: allnex Germany GmbH (Germany) – a global supplier for coating additives and resins that eliminated PFAS from their additives.
Researchers
Gold winner: Prof. Dr Sascha Raithel, Freie Universität Berlin (Germany) – for his research establishing a comprehensive framework to effectively recall unsafe products through proactive preparation, execution, and recovery.
Background
Launched in 2019 and organised every two years, the EU Product Safety Award encourages and celebrates innovative business initiatives that go the extra mile for consumers, raising the level of protection across Europe. For this fourth edition, the competition was open to companies and researchers from EU Members States as well as Iceland, Liechtenstein and Norway. Small and large businesses and researchers from 18 different European countries submitted applications. Following a preliminary screening, a jury panel of policy and safety experts selected the finalists based on innovation, impact, inspiration for others, and the strength of their product safety processes. Shortlisted companies were then screened against internationally recognised corporate social responsibility criteria.
For more information
General Product Safety Regulation
Safety Gate: the EU rapid alert system for dangerous non-food products
