At Partou IKC Het Park, alderman Johnas van Lammeren (sustainable living environment) gave the official kick-off for the campaign. During the event, attendees received a demonstration of the app and e-learning from De Pot Op. Finally, the alderman read to the toddlers from the cheerful picture book Can I take a look in your diaper?

Large Waste Mountain of Diapers

Children are nowadays becoming potty trained later, on average only around their third birthday. In the 1940s, it was around their first year. This difference results in a lot of waste: in Amersfoort, nearly ten million diapers end up in residual waste every year, accounting for over 1,600 tons.