By sharing authentic stories of (top) athletes who wear the Breda sports jersey, the Municipality of Breda wants to show how sports strengthen mental resilience. The stories are not only about achievements or victories but also about the other side of the coin. This includes the long road to the top, obstacles to overcome, and the perseverance needed. The campaign aims to inspire, motivate, and create connection and pride among the people of Breda. The campaign was festively launched at De Kragt.