Expo 2025 Osaka, Kansai, Japan had the theme Designing Future Society for Our Lives and brought together more than 160 countries and organizations. The Dutch pavilion provided a global meeting place for sharing knowledge and ideas for a better future. Last month, the organizing committee, the Japan Association for the 2025 World Exposition, reported that over 25 million people from Japan and beyond attended the event.
Common Ground
The visitor experience of the Dutch pavilion attracted more than 850,000 interested individuals. The theme was Common Ground, referring to cooperation and our long trading relationship with Japan. A groundbreaking AI film showcased why international cooperation is so important. At the end of the experience, visitors were introduced to Dutch innovations that all harness the power of nature.
State Secretary Aukje de Vries of Foreign Trade and Development Cooperation: “At Expo 2025, we demonstrated that economic opportunities and solutions to global problems go hand in hand. Dutch companies prove every day that there is much to gain with innovation. Together with Japan, we will continue to build our trading relationship even after the Expo.”
Platform for business and collaboration
During the Expo, more than 140 events took place in and around the Dutch pavilion, with a total of over 350,000 visitors. Six economic missions were conducted, allowing Dutch companies and knowledge institutions to explore and strengthen new collaborations, particularly in the sectors of digitization and high-tech, healthcare, agro-food, horticulture, and energy.
Circular and future-proof pavilion
The Dutch pavilion, designed by AND BV (a consortium of Rau Architects, Design Studio Tellart, engineering firm DGMR, and Japanese contractor Asanuma), is fully circular. The Japanese company Pasona intends to give the Dutch pavilion a second life on Awaji Island.
