In the coming months, Dutch startups will follow a training program from the Ministry of Economic Affairs (EZ) and the Netherlands Enterprise Agency (RVO), focused on how to best present their innovations to potential customers, investors, and partners.
Minister Karremans (Economic Affairs): “Startups and scale-ups drive growth, innovation, and solutions for today’s and tomorrow’s major challenges, such as the energy transition and aging population. They are therefore indispensable for our prosperity. That is why I want the Netherlands to have the best startup and scale-up climate in Europe. To achieve this, our companies must also shine internationally, such as at CES in Las Vegas. Because if they succeed, everyone benefits. With a strong economy, we can continue to fund our healthcare, education, and security.”
Last month, the cabinet presented the action agenda ‘Building the tech champions of tomorrow’. This aims to strengthen the Dutch startup and scale-up business climate. Among other things, more venture capital will be made available, a new tax scheme for employee participation will apply from January 1, 2027, and the government’s temporary Techleap acceleration program will be extended by another 3 years until 2029. Access to international markets is essential for this, such as finding customers, partners, and investors.
Dutch participants CES 2026
Innovative companies from across the country are traveling to CES. For example, Cyberette, which developed a method for detecting ‘deep fakes’ to prevent digital fraud. Leyden Jar works on battery technology that extends the usage time of electronic devices and reduces CO2 emissions. And Ambyon builds a logistics robot for healthcare support in hospitals.
The official kickoff of the Dutch CES Las Vegas mission takes place during CES Unveiled Europe on Tuesday, October 28, at the Beurs van Berlage in Amsterdam. The participating startups will then showcase the latest innovations they are bringing to CES 2026.
The Netherlands is participating in CES for the ninth time. In the past eight years, hundreds of Dutch companies have attended CES to scale internationally. For many companies, participation in CES was a breakthrough.
In previous years, many agreements were made between Dutch participants and international companies. For example, SmartQar signed a contract with Philips last year for worldwide distribution. And Advanced Audio Labs made a deal with Renesas, a Japanese chip manufacturer.
