Coordinated by the European Commission, the Consumer Protection Cooperation Network (CPC) has initiated an enforcement action against Star Stable Entertainment AB. The goal is to ensure a safer and more transparent gaming experience for players of Star Stable Online. Today, the CPC presents key guidelines for compliance with EU rules on virtual currencies in games.

Following a complaint by the Swedish Consumers Association, the CPC Network, led by the Commission, has requested Star Stable Entertainment AB to provide information on commercial practices that children might encounter in their game. The assessment of the companys response identified several practices violating EU legislation, which could harm children, such as direct purchase appeals and pressuring techniques.

Star Stable Entertainment AB has one month to provide a written response addressing the CPCs position and propose commitments to remedy the issues.

The CPC Network emphasizes the need for video games and their commercial practices to be adapted to children and not exploit their vulnerabilities.

Today, the CPC Network is publishing guidelines to promote transparency and fairness in the online gaming industrys use of virtual currencies. The key principles outline minimum requirements for the purchase and use of virtual currencies, including clear and transparent pricing information.