Today, the European Commission proposes a series of measures to ensure the competitiveness and resilience of the European wine sector. The sector faces challenges such as changing consumer trends and climate change. The proposed measures help the sector manage production potential, adapt to consumer preferences, and seize new market opportunities. This also supports the vitality of rural areas dependent on the wine industry.
Key policy changes
- Preventing surpluses: Member States will have more tools to prevent overproduction and stabilize the market.
- Planting flexibility: Producers will have more flexibility under replanting rules.
- Climate support: Stronger support to make the sector climate-resilient.
- Clear marketing rules: Easier market access for innovative products.
- Integrated labeling: A harmonized approach to wine labeling.
- Wine tourism: Support for wine tourism to boost economic development in rural areas.
- Extended promotion: EU campaigns for wine promotion extended from 3 to 5 years.
Background
The EU wine sector is a cornerstone of European culture and economy. It plays a vital role in rural economies and is closely linked to traditions and gastronomy. To address challenges, the High-Level Group on Wine Policy was established to discuss solutions with the sector and Member States.
For more information
Proposal amending Regulations (EU) No 1308/2013, (EU) 2021/2115 and (EU) No 251/2014
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