Welcome everyone to the launch of our EU aquaculture communication campaign. This initiative celebrates the passion and dedication of aquaculture producers who provide us with nutritious, sustainable food.

Aquaculture plays a crucial role in supporting rural and coastal communities, offering employment and preserving traditions while embracing innovation. Our campaign aims to elevate the visibility of these producers, often less recognized than traditional farmers, by sharing their stories and contributions.

This effort is a response to the low public awareness about aquacultures benefits. We invite citizens to understand and support this sector, which prioritizes environmental sustainability and food safety.

Collaborating with national experts and the Aquaculture Advisory Council, this campaign aligns with the EUs strategic guidelines for aquaculture, aiming to enhance sustainability and competitiveness.

With the upcoming European Ocean Pact and Vision 2040, aquaculture will remain a key focus. We need your support to amplify this message and ensure aquacultures continued growth and integration into national policies.

Thank you to all our aquaculture producers and partners for your passion and stories, as well as your contributions to todays event. Lets work together to make aquacultures passion a story of the future!