Published on December 4, 2025

Entrepreneurs in the Drenthe recreation and tourism sector can benefit from additional support over the next three years through the action program Future-Proof R&T Drenthe. This program supports companies that want to invest in future-proofing but do not yet know where to find appropriate guidance. The Province of Drenthe, Recreatieschap Drenthe, Marketing Drenthe, and Vitale Vakantieparken Drenthe jointly offer practical advice, themed sessions, and knowledge sharing to stimulate the development of a resilient, future-oriented sector.

Entrepreneurs in the Drenthe recreation and tourism sector face various challenges: laws and regulations are becoming more complex, subsidies and good support initiatives are fragmented, and themes such as sustainability and digitalization require a new approach. This action program bundles existing initiatives and, together with entrepreneurs, takes concrete steps to strengthen the sector.

Practical Guidance

The program starts immediately. I Am Drenthe Entrepreneur becomes a central point for companies wanting to take steps but not yet knowing where to find support. Through one-on-one conversations, LABs, and workshops, I Am Drenthe Entrepreneur offers practical advice on topics such as sustainability, digitalization, and the labor market. Entrepreneurs can also ask questions about subsidies and laws and regulations here. Where necessary, I Am Drenthe Entrepreneur provides warm referrals to experts such as Vitale Vakantieparken Drenthe, the Recreation Expert Teams, industry organizations, or other entrepreneurs. Entrepreneurs can also contact these organizations directly.


From First Steps to Greater Ambitions


In the coming years, themed sessions and knowledge tables will also be organized where entrepreneurs can gain current knowledge and share experiences. Companies aiming for a Green Key certification can register and receive support in making their operations more sustainable and improving their environmental performance. Thus, the program supports both the first steps and greater ambitions towards a future-proof sector.

A Recognizable Whole

The recreation sector is important for the well-being, livability, and economic vitality of Drenthe. The action program connects to existing initiatives in Drenthe and brings them together so that entrepreneurs can find the right information and support more quickly. This should increase impact and encourage entrepreneurs to work on their businesses, making them stronger in a rapidly changing sector. For now and for the future.

More information can be found at www.ikbendrentsondernemer.nl/recreatietoerisme (redirects to another website).

The initiators of the Future-Proof R&T Drenthe action program with the advisors of I Am Drenthe Entrepreneur. From left to right: Business advisors David Wassenaar and Chantal Brons. Willemien Meeuwissen (Deputy of the Province of Drenthe), Astrid Crum (Marketing Drenthe), Dick Dijkstra (Recreatieschap Drenthe), and Eveline Kampman (Vitale Vakantieparken Drenthe).