Separating waste, saving energy, or using the car less often: to make real progress, the involvement of residents is essential for some environmental themes. How can knowledge about human behavior help truly motivate residents? Behavior expert Anjo Travaille explained this during a webinar on Tuesday, January 13.
Based on his extensive experience with various municipalities, Anjo demonstrated with vivid examples how behavior is formed and how it can be influenced. It is important to focus on the desired behavior and formulate a literal action for it. Then, Anjo introduced three steps you can take to create a smart behavioral intervention yourself.
The webinar is interesting for professionals from municipalities, water boards, and environmental agencies who need resident involvement to advance their policy or project.