Today at the Abbey in Middelburg, the Advisory Council of the Zeeland Brand Organization (ZMO) was officially installed. With this official installation, the ZMO is now fully established. The advisory council was already appointed on November 4, 2025, by the Provincial Executive . The start of manager Emiel Kuijpers in autumn 2025, the participation of eleven Zeeland municipalities, and this installation mean that the organization can now actually start.
The Zeeland Brand Organization focuses on strengthening and promoting the Zeeland brand, in cooperation with governments, entrepreneurs, and social partners. The ZMO ensures cohesion, recognizability, and a shared story about Zeeland.
Appointment of Advisory Council
The Advisory Council consists of five members with diverse backgrounds and expertise. They advise on the strategic course and further development of the Zeeland brand. The members are:
- Marijn Nelen (chairman) – former member of the Executive Board of Scalda and currently board member of the Delta Climate Center (DCC).
- Nynke van der Ploeg – director-manager of the Toonbeeld foundation in Terneuzen and former director of VVV Zeeuws-Vlaanderen.
- Marieke Braber-Schot – recreation entrepreneur from Renesse, co-owner of Holiday Park Zonnedorp and chair of Tourist Entrepreneur Zeeland (TOZ).
- Robin Tersteeg – HRM manager at Cargill, with extensive experience in strategic HR policy and organizational development.
- Ilona Wielemaker – Communications & Marketing Manager at the Admiraal De Ruyter Hospital (Adrz).