Both small and larger companies are increasingly using artificial intelligence (AI technologies). The increase is strongest among companies with 50 to 250 employees (from 20 percent in 2023 to 45 percent in 2025).
More than 1 in 3 uses AI for marketing or sales
Of the companies that use software or systems based on AI, 35 percent do so for marketing or sales. 32 percent use AI for business administration or management tasks (such as risk assessment, applicant selection, translations, or planning) and 25 percent for R&D (research and development) or innovation. Companies use AI least for logistics purposes (4 percent).
Nearly half of the companies in trade and about 40 percent of companies in information and communication (such as information technology, publishing, and telecommunications), and rental of movable goods and other business services, use AI for marketing or sales. More than half of the companies in financial services use AI for business administration or management tasks.
Especially more text mining and speech recognition
Companies most often use the AI technologies text mining (analyzing written text: 12 percent of companies) and natural language generation (generating written or spoken text: 8 percent). The use of text mining increases from 4 percent in 2023 to 12 percent in 2025. The use of speech recognition also tripled. Companies also increasingly use machine learning and natural language generation.
More than half of companies in information and communication use AI
Companies in information and communication most often use one or more AI technologies, at 54 percent. In 2023, this was 28 percent. Companies in specialist business services (such as accountancy, advertising and market research, and industrial design and styling) and financial services also use AI relatively often. The hospitality, transport and storage, and construction sectors apply this least often (6 to 7 percent).
Lack of experience main reason for no AI use
Three quarters of companies do not use AI technology and have not considered it. Companies that have considered it but still do not use it cite lack of experience as the main reason (73 percent). Privacy and uncertainty about legal consequences, such as liability for damage, also play a role: 49 percent of companies cite privacy as a reason not to use AI technology, 42 percent cite legal consequences. A small portion (15 percent) of companies say they do not find AI use useful.
