This call falls within the National Growth Fund program Creative Industries Immersive Impact Coalition (CIIIC) and is now open for research proposals. CIIIC Start stimulates one-year exploratory research into the effectiveness and responsible use of immersive experiences (IX). The management organization SIA carries out this NGF call in collaboration with the project organization CIIIC.
Immersive experiences (IX) are experiences in which digital and physical elements come together to create rich, sensory experiences. IX have a significant impact on society. The expected growth in applications offers opportunities for various sectors: from the creative and cultural industry and knowledge institutions to domains such as safety and health. Examples of IX applications include the treatment of PTSD, where patients are placed in a controlled virtual environment. Another example is IX applications in museums where visitors are immersed in digital variants of classic paintings through the use of light, sound, and movement.
About the Call
CIIIC Start funds projects that conduct exploratory research into effective and responsible immersive experiences within a maximum of 1 year. This research is conducted by knowledge institutions together with companies and/or social organizations. It particularly focuses on collecting and making applicable knowledge about effective elements, user experiences, effects, measurement methods, and public values within IX. By validating existing practices and insights and making them generally applicable, creators, users, and implementers gain quick access to current knowledge.
A maximum of 50,000 euros can be requested per project. 25 percent of the research budget must be provided through co-financing from partners.
Read more on the funding page of CIIIC Start
About the National Growth Fund Program CIIIC
The goal of the NGF program CIIIC is to increase the capacity to realize immersive experiences and to enable the industry and creators to seize opportunities and safeguard public interests. CIIIC stimulates and supports collaboration between IX creators, users, and researchers and strengthens the innovation ecosystem.
CIIIC was developed by the project organization CIIIC. NWO, with the leading organizational component Management Organization SIA, is one of the executing organizations of the program along with TNO, the Creative Industry Stimulus Fund, CLICKNL, and the RVO. The CIIIC program consists of several calls in addition to the CIIIC Start call.
Programs for the National Growth Fund
NWO conducts thematic programs for research, knowledge development, and innovation that are funded by the National Growth Fund. The results of these are applicable in innovations and organizations and thus contribute to the sustainable earning capacity and broad prosperity of the Netherlands. In the programs, parties from the entire knowledge chain collaborate, both public and private.
