Motto: Mothers Speak Numbers Count
In this public campaign, citizens express why it is important to make plans for the future with reliable data. The CBS initially addresses this through the theme of population.
In this public campaign, citizens explain why it is important to plan for the future with reliable data. The CBS initially focuses on the theme of population.
Poster Campaign
The campaign consists of two parts. A poster campaign on the streets featuring a mother with her child. The motto is: Mothers Speak Numbers Count. This means that by participating in CBS research, the statistics organization can provide insights into various aspects of her living situation (e.g., income, health, happiness, and employment situation).
The population is growing in Bonaire, Sint Eustatius, and Saba in 2024. Without data on a growing or declining population, it is impossible to make plans for capacity in hospitals, senior homes, and childcare centers. Factual numbers are needed to make estimates and engage in societal debates. The CBS continues to conduct research on many topics on the island and needs the help of citizens and businesses.
This is Us!
This is Us! is the second part of the campaign that will also be prominently visible on the islands. It translates the theme into numbers. With posters on the streets and an online campaign, we show our figures that tell the story of our population on the islands. With this data, we can discuss the theme of population growth.
The campaign is conducted in Dutch, English, and Papiamentu and takes place on Bonaire, Sint Eustatius, and Saba.