Therefore, the Province of North Brabant, in cooperation with the cities of Eindhoven, Helmond, and Tilburg, is launching a confronting campaign: From ordinary to simply dead. This campaign puts a frightening twist on the normal and emphasizes the potentially severe consequences, with a message based on solid behavioral research among young people and the involvement of experts including the police.
The campaign starts with a special activation where the medium serves as evidence. At traffic hotspots in Brabant with many accidents, damaged advertising pillars are displayed to reinforce the message. The physical launch will be followed in the coming months by an online dialogue focusing on relevant visibility and alternative behavior.
Increasing traffic safety
The police check whether road users, such as motorists, cyclists, and moped riders, comply with traffic rules. The police conduct these checks to make traffic safer. There are still many victims in traffic. We urge everyone to be aware of traffic rules and contribute to the safety of both yourself and other road users.